Why it matters
Brands in a post-coronavirus world, need to be creative, contextual and differentiated. They will need to adapt to emerging formats, using empathy and consistent communication to raise the customer experience.
Takeaways
- Purpose will matter in the new normal in order to build trust and brands will need to live up that purpose to transform trust into loyalty.
- Brands that go the extra mile to show that they understand their consumers’ lives will achieve impact and meaning.
- Remove friction to drive emerging formats and raise the customer experience through constant communication and empathy.
The impact of...