Campaign details
Brand: German RailAgency: Ogilvy GermanyCountry: Germany
Objectives
Deutsche Bahn is Germany's national rail company. Like all rail businesses it has busy times, and times when there are empty carriages. To attract off-peak users in low-demand months, DB release Super Saver tickets twice a year: tickets to any destination in Germany, for just €19. But Super Savers come with restrictions and these affect demand. They're only available for February and November, only for certain days and times, and subject to exclusions on exchanges, cancellations and connections. It's one thing to visit another city in...