OKEY: Social media real time

Condom brand OKEY developed a communication strategy that increased its brand awareness and improved its brand score in Turkey.

Where were we?

As OKEY, with our new positioning, we set out to enable everyone to live their sexual life freely and enjoyably as they wished. On this journey, we started to implement new communication and portfolio strategies under the umbrella idea of "As You Wish".

OKEY is the leading brand in the Turkish condom market with a 50% revenue market share and a 35% unit market share (Source: A. C. Nielsen 2022 Condom Category). OKEY continued to be the first brand in minds when compared with its competitors, but there was a recent decline in the brand's spontaneous awareness....

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Insights Team
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