Redoxon: Guard of your goodness

Vitamin supplement Redoxon focused on the emotional benefits of its product to boost its market share in Turkey.

Where were we?

CAN REDOXON BRING NEW MEANING TO IMMUNITY?

A strong immune system is extremely important for our body. As Redoxon, we are a food supplement that strengthens the immune system and cares about people's well-being. We are the leader of the immunity category, which includes well-established local and global players. With the pandemic, interest in the immunity category had increased and new competitors had been added to the main players, which made it difficult to compete and differentiate. However, in the post-pandemic period, interest in the category had begun to decline. The main obstacle to differentiating the brand...

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