Vodafone: I Exist

Telecommunications brand Vodafone continued its long-term efforts towards gender equality in Turkey with its women's football sponsorship.

Where were we?

Turkey is one of the countries with high gender inequality. For this matter, Vodafone has been taking consistent action for years instead of taking action only on International Women's Day. The company has initiated various projects addressing issues such as violence against women and women's employment via projects like "Kırmızı Işık" (Red Light) and "Dijital Benim İşim" (Digital is My Job).

The goal of this approach is to enable women to stand on their own feet and achieve their dreams.

In Turkey, there are many male-dominated professions where the presence of women is limited, and football is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands