AT&T is setting new standards for the accurate portrayal of women in advertising.
In fact, the telecoms and entertainment company has already been an early adopter of the Gender Equality Measure (GEM) – a metric developed by the Association of National Advertisers (ANA) that assesses whether the depictions of women and girls in ads and the media are sufficiently nuanced, rather than perpetuating outmoded stereotypes.
The ANA originally unveiled GEM in 2016, with the goal of increasing realistic female portrayals in advertising by 20% by 2020. AT&T, however, has put more ambitious objectives in place. Specifically, the New York-based enterprise...