Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider decided that eyeglasses were too expensive and put together Warby Parker. Stephanie Korey and Jennifer Rubio couldn’t believe the prices of a reliable suitcase, an insight that led to Away luggage. And Jessy Dover, Deepa Gandhi, and Melissa Mash were fed up with the quality of low- and high-end handbags.
Enter Dagne Dover, a direct brand that was fashioned to take on an $11-billion monolithic industry that appeals to the core of American women who own, on average, 13 purses made and marketed by just seven legacy brands.
“We started the...