Marketers witnessed an explosion in the number of channels available to reach consumers over the last decade, as the range of devices, apps and content platforms increased dramatically.
This trend often appears to be sprawling outwards in infinite directions, with no clear underlying logic. But Steve Koenig, vp/research at the Consumer Technology Association (CTA), the trade body, believes a common thread links many of these seismic changes in the technology, media and entertainment categories.
"When we look across the consumer technology industry and the overall ecosystem today, how can we describe that dynamic?" he asked at CES 2020, an event...