Heidi Zak, co-founder/co-CEO of ThirdLove, has two compelling narratives – one of anger, one of outrage – that define the founding and growth of ThirdLove, the direct brand that declares itself “the fastest growing and most disruptive brand in the lingerie industry.”
The first tale tracks back to 2012, when Zak was finishing up what would become her second – and last – year as a Google senior marketing manager.
“I needed a bra,” she recalled to some 1,400 delegates at the Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting (ALM). “I did what I had...