How to create content for YouTube's "ecosystem of passions"
It's not news that video content is becoming increasingly important, but the scale might surprise a few people. By 2020, 82% of the data transferred via the internet will be video content. This was the opening statistic delivered by Susan Agliata, head of branded content solutions at YouTube, to the audience assembled for IAB UK's Content & Native conference held in London in September 2016.
"We also know that mobile is transforming the way we feel about the content we watch," she said, sharing some more statistics around YouTube...