Growth starts from the values of the company, according to Aline Santos, executive vice president of global marketing and head of global diversity and inclusion at Unilever.
When Unilever first launched its Unstereotype campaign – the FMCG titan’s global initiative aimed at eradicating stereotypes in advertising – as a movement across the organisation two years ago, the reception from employees was positive.
“There was major traction from the marketers, from the agencies. Everyone wanted to do something about it. Everybody felt that it was about time for us to start shaking up the communications where it comes to stereotypes,”...