As the COVID-19 pandemic moves into the summer season, marketers looking to connect with their target audiences need to consider ways to demonstrate how they “are enabling life to continue – and enriching life.”
That was the advice given to brands by Orlando Wood, chief innovation officer at global research firm System1, during an online session at Lions Live 2020, a virtual event held by Cannes Lions – which, like WARC, is owned by Ascential.
More specifically, Wood outlined new research indicating that ads which demonstrate how a brand can enable a consumer to live their fullest life are “connecting...