Just a few months after Accenture Interactive bought the independent creative agency Droga5, the consultancy has started working jointly with its new acquisition on brands like Harley Davidson, and on a global deal with Facebook.
At Cannes Lions 2019, David Droga and Accenture Interactive CEO Brian Whipple talked through the history of the deal, the genesis of which was in a joint pitch several years ago, and where it is now.
The story of Droga5’s acquisition by Accenture Interactive has been followed closely; there are several different estimates about what the consultancy paid, but most of which are...