It is one of the curiosities of the internet age that, despite the ever-changing nature of user behaviour, ad formats often enjoy a much longer lifespan than the digital media brands and platforms they grace.
Take the humble banner ad, still alive and kicking despite the deluge of material denouncing its (lack of) effectiveness. Now, six or seven years since its zenith as the digital buzzword of choice, Verizon Media – formerly Oath – has decided the time has come to ‘redefine’ native advertising.
Speaking at The Big Bang conference at London’s Science Museum – hosted by Marin Software...