Walmart has long defined its brand mission as offering everyday low prices, a promise neatly captured by its “Save Money. Live Better” tagline.
But as the retailer, which operates 4,761 stores across the United States, embraces new technologies – from click-and-collect services to third-party delivery and even robotics – its core proposition for shoppers is undergoing a meaningful revision.
“Our main metric for customers is not just saving money, which has always been a part of Walmart's history, but: How do I save time for the busy family?” Jeremy King, EVP/chief technology officer...