Accenture is perhaps the most ravenously acquisitive management consultancy. The company that bought Australia’s The Monkeys and the UK’s Karmarama has spooked many in the traditional agency world, as, at one point, it had made 12 acquisitions in as many months. This, so the thinking went, was an arms grab of significant proportions.
Not only is its appetite (and resource) big, its point of contact with the business is often far more senior than that afforded to ad agencies. Add to that the core of its offer: owning the customer experience. At Advertising Week Europe (London, March 2018), a panel...