French government: Nudge me tender - how to turn ethnographic insight into more efficient policy-making
Eric Singler, Françoise Waintrop, Richard Bordenave and Etienne BressoudBVA and SGMAP
Introduction
Lake Shore Drive, Chicago, is a curved road alongside Lake Michigan. Despite a speed limit of 25mph, many drivers are distracted by the extraordinary views and drive too fast and crash, with sometimes fatal results.
Nudge: small details for big impact
In 2006, painted signs were introduced, directing drivers to slow down. These were followed by a series of white lines (see figure 1) that progressively...