Fire Safety: How a clock nudged a nation so fire couldn't kill
Principal authors: Alice Huntley and Alison Hoad, RKCR/Y&RContributing authors: James Webb and Mary-Ann Auckland, Department for Communities and Local Government; Maziyar Karimian, RKCR/Y&R
Summary
"I myself am made entirely of flaws, stitched together with good intentions."
- Augusten Burroughs
This paper starts with the hard truth that people often really want to do the right thing, but can fail to follow through – sometimes with fatal consequences. To reduce the number of people dying through want of a working smoke alarm, we needed to find...