Lynx: Using social media to drive brand loyalty - Facebook campaign
Principal Authors: Selina Sykes, Unilever; Martin Harrison and Susannah Clark, Tullo Marshall Warren
Using social media to drive brand loyalty
How do you drive loyalty in a commoditised market? And what is the ‘value’ of a Facebook fan?
In this paper we will provide an answer to an age old and a brand new marketing question. We will demonstrate how, by shaking free of the need to own data and truly engaging on the audience's terms, and by rigorously learning and refining in a new communication channel, Lynx...