Should've Gone to Specsavers: A far-sighted view of advertising's role in building a business over 30 years
Principal author: Matthew Philip, Manning Gottlieb OMDContributing authors: Helen Weavers, Real World Planning; Paddy Adams, Caroline Clear, Tim Pearson and David Bratt, Manning Gottlieb OMD; Preety Marwaha and Sam Dias, BrandScience; Tim Orton, Specsavers Optical Group
Introduction: an overview
This is the story of one of the most iconic brands in the UK, and how it grew from a standing start 30 years ago to a £1.8bn international success today1. It is a brand that owes...