Campaign details
Brand: StarbucksAdvertiser: Starbucks UKAgency: Manning Gottlieb OMD
Starbucks and Social: How Starbucks Created the Fourth Place in Coffee Culture
This is a story about how social media can build a business. It's not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success. It's about what brands can learn from how people use social media to build sustainable business growth. The story of how social media sold over 12m beverages and returned £14.9m...