Limited-Interruption Advertising In Digital-Video Content: An Analysis Compares the Effects of "Midroll" Versus "Preroll" Spots and Clutter Advertising
Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask and Duane Varan
Digital video is growing rapidly, offering new opportunities and formats for television advertising. One of these new formats is "limited-interruption" advertising, in which each midroll advertising break during a video features just one commercial.
Brechman et al.Limited-Interruption Advertising In Digital-Video Content:
An Analysis Compares the Effects of "Midroll" Versus "Preroll"
Spots and Clutter Advertising
Jean Brechman
The College of New Jersey
Steven Bellman
University of South Australia
Jennifer A. Robinson
RMIT University
Amy Rask and Duane Varan
MediaScience
MANAGEMENT SLANT
- Digital video offers new opportunities and formats for television advertising.
One of these new formats is “limited-interruption” advertising, in which each...