Campaign details
Brand: L'Oréal ParisBrand owner: L'Oréal GroupAgencies: McCann London, McCann ParisMarket: United KingdomIndustries: Skincare, sun protection, Cosmetics, beauty aidsMedia channels: Content marketing, Magazines - consumer, Social mediaBudget: 500k - 1 million
Executive summary
Representation is powerful. When you don't see yourself reflected in culture, it can make you feel invisible. This is often the case for women over 50, who are underrepresented in the public eye.
L'Oréal Paris has always believed every woman is 'worth it', at every age. It is one of very few mass...