Campaign details
Agency: McCann New York
Summary
Have you cleaned up vomit lately?
If the answer is yes, then you likely reached under the sink, way in the back, passed the Mrs. Meyers, to the aerosol can of Lysol Disinfectant Spray you've had for the last few cold and flu seasons.
Beyond extreme cases of disinfection like these, Lysol was losing relevance, no longer winning with consumers on the strength of its products alone.
To find another way to connect, we conducted a global study with our core users - moms. We uncovered a universal truth that was also...