Behavioural economics: How Obama's team nudged the voters
Crawford HollingworthThe Behavioural Architects
The principles of behavioural economics have made a big impact on marketers' understanding of consumer behaviour. The same techniques have also been adopted in the world of politics. Here, Crawford Hollingworth describes how these principles were put into practice in the November 2012 US presidential election.
On 6 November 2012, Barack Obama was re-elected into the White House. Many have speculated on how he beat Mitt Romney and one of the key factors may have been how he made incredibly good use of insights from behavioural economics...