Brand: adidasAgency: EssenceMediacomRegion: EMEA
Strategy
Objective
Capitalising on the mobile gaming interest of Gen Y and Z, our strategy is to enhance in-game reach, engagement, and awareness for the adidas X Crazyfast boot by integrating it into the popular Head Ball 2 game. This approach targets our tech-savvy audience, driving website traffic and sales. To amplify the campaign’s impact, we’ve devised a comprehensive 360-degree communication plan, including a unique livestream event at our adidas Istiklal store. This event transforms a virtual streamers’ gathering into a tangible in-store experience, fostering a stronger bond with consumers while...