Campaign details
Brand: Ally FinancialAgency: EssenceMediacomRegion: North America
Strategy
Objective
Since only 3.9% of comics artists and 5.8% of writers are Black, Ally saw an opportunity to help Black artists realize their dreams of making more Black superheroes and inspiring generations to come.
To relaunch a legendary but long-dormant and relatively niche entertainment IP, DC and Milestone Media approached Ally as a brand partner.
Ally's brand aim was to position itself as a leader in financial empowerment and DEI, raise awareness of their brand, and build trust with communities of color, particularly Black consumers.