Applabs Media: CPL & CPS campaign

Online loan platform Digido partnered with Applabs to utilise its AI/ML-enabled platform for precise audience segmentation to elevate its market position, increase loan approvals and establish itself as a top choice in the online loan application space in the Philippines.

Campaign details

Agency: Applabs MediaRegion: APAC

Strategy

Objective

Digido wanted to establish itself as a leading and trusted online loan platform, boost brand presence, increasing loan approvals by 25%, generating a 20% boost in loan leads, and achieving a 15% higher brand recognition compared to competitors within the next 12 months. By focusing on these strategic objectives, Digido wanted to elevate its market position, increase loan approvals, and establish itself as a top choice in the online loan application space.

Regular performance analysis and optimization ensured that the campaign remains aligned with the objectives and adapts to...

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