Campaign details
Brand: AudibleAgency: WavemakerRegion: North America
Strategy
Objective
To capture fan and creator attention, our campaign couldn't just talk about the cultural relevance of the series – we needed to contribute to music culture in the same way the series does. Music fans want to discover the unknown of these acclaimed artists and garner a different context for them on their own, rather than it be forced upon them. To ensure Audible succeeded with making Words + Music a destination for music fans, the marketing strategy we activated needed to stealthily insert itself amongst...