Beiersdorf and Rossmann: How Beiersdorf, Rossmann, The Trade Desk und Carat use the power of data

Skincare company Beiersdorf and drugstore chain Rossmann worked with The Trade Desk to provide customers with relevant advertising, increase usage of Rossmann's app, and optimise advertising spend for Beiersdorf and Rossmann's NIVEA Sun campaign.

Campaign details

Brand: Beiersdorf and RossmannAgency: Carat Deutschland GmbHRegion: EMEA

Strategy

Objective

Triple WIN Scenario for Shoppers, Retailer & Manufacturer: our goal is to show how programmatic targeting of relevant shoppers works with the Trade Desk and how this generates benefits for the retailer Rossmann (Objective: intensified use of the app), benefits for the supplier Beiersdorf (Objective: advertising spendings) and benefits for the customer (relevant advertising). We use the Power of Data together by taking the first steps into the cookieless future with the first-party data of Rossmann.

Target Audience

Separate campaigns for online activation...

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