Campaign details
Brand: ClearAgency: Mindshare ChinaRegion: APAC
Strategy
Objective
In an increasingly crowded sponsorship field, Clear had to break through the sea of logos and bring something innovative to this year's King Pro League (KPL), China's #1 mobile esports competition.
Clear's Objectives:
- Improvement in awareness, fan engagement and brand buzz online;
- Growth in penetration among youth in lower-tier cities;
- Accelerate sales on Pinduoduo – a fast-growing e-commerce platform for the category.
Pinduoduo also presented a new challenge: as the primary shopping destination for Clear's sponsorship activity, the brand needed to build a strong consumer journey...