Hilton: The TikTok you stay in

Hotel chain Hilton drove buzz and positive sentiment in the US with the longest-ever TikTok ad, at 10 minutes in duration, that offered rewards for those who watched the full-length version.

Campaign details

Brand: HiltonAgency: InfluentialRegion: North America

Strategy

Objective

Our objective was to bring the concept of "It Matters Where You Stay" to life by getting consumers to "stay" in a long-form piece on a short form platform. The campaign encouraged viewers to watch the entire 10 minutes with the hashtag #HiltonStayFor10 for a chance to win 10M Hilton Honors Points.

Target Audience

To capitalize on pent up travel demand and differentiate from competitors, in June 2022, Hilton launched an enduring new brand platform, 'For the Stay' that umbrellaed across every aspect of their business....

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