Master: #BringYourClayGame from Gaming to Grooming

Master, a face care brand, launched the #BringYourClayGame challenge on social media in collaboration with expert gaming streamers to grow the face cleansing market for Filipino men, and develop men's grooming habits.

Campaign details

Agency: Mindshare PhilippinesRegion: APAC

Strategy

Objective

Master is the leading face care brand among Filipino men to address the growing need of men for more affordable and accessible male grooming products. Men want a simple and no frills approach when it comes to skin care and Master's products are designed to be just that – simple and effective. The brand has steadily grown through the years however, most Filipino men still continue to use soap to cleanse their face. In order to grow the business, Master needs to grow the face cleansing market for men...

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