Campaign details
Brand: Miles and More GmbHAgency: TRACK GmbHRegion: EMEA
Strategy
Objective
The introduction of "My Challenge" aims to achieve various objectives – both at program level and individual challenge level.
Program level:
The challenge for loyalty programs of all kinds is to keep their members active and stimulate the "earn and burn" of points.
The app is key to increasing the frequency of program interaction. One of Miles & More's key business goals is thus to raise app usage and member activity as active users have a much higher customer lifetime value than other...