M&M Food Market: Tasty for the holidays

Frozen food retailer M&M Food Market increased awareness and holiday sales among new and existing customers in Canada, with a digital campaign that included Google, YouTube and Meta.

Campaign details

Brand: M&M Food MarketAgency: Reshift MediaRegion: North America

Strategy

Objective

The holiday period (December) is a critical time of year for M&M Food Market, as a substantial amount of the company's annual sales are concentrated in this timeframe. The company experienced tremendous growth during COVID, making the 2022 holiday period challenging from a year-over-year growth perspective.

M&M wanted to continue the company's growth trajectory, so they were looking for a new and innovative digital campaign aimed at driving in-store and online sales.

They sought an approach that would achieve the following objectives:

  • Increase...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands