Campaign details
Brand: NestléAgency: AdtimaRegion: APAC
Strategy
Objective
Nestlé Health Science empowers people of all ages to live healthier lives with innovative nutrition products backed by scientific evidence. We have diversified brands offering a wide range of products supporting every life stage and generating business opportunities for cross-selling to prolong consumers' lifetime value through CRM.
However, consumer journeys are often fragmented and inconsistent across different touchpoints. They follow social media for inspiration and guidance, search products online for convenience and comparison, but end up on untrustworthy sources that provide inaccurate or biased information about the...