PlugSports: An influencer marketing slam dunk!

Athlete recruitment app PlugSports grew downloads and sign-ups, while keeping costs down in the US, via an influencer campaign backed by TikTok Spark ads that tackled inequality in student-athlete recruitment.

Campaign details

Brand: PlugSportsAgency: MoburstRegion: North America

Strategy

Objective

The objective of our campaign was to drive app installs and sign-ups while keeping costs down. As such, we kept track of volume metrics like installs and sign-ups, along with cost metrics such as CPI. However, we also kept track of other important data points like views, engagements, CTI, etc. At the beginning of the campaign, our goals were to source 14 influencers and 18 videos while generating 1.4 million views. By the end of our campaign, we had significantly over-delivered on these estimates, activating 24...

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