Pond’s: Triple Gluta Serum x Miss Grand Thailand

Pond partnered with Miss Grand Thailand, turning more than 50 contestants into brand ambassadors to address women who hesitated to reveal their bare faces due to insecurities, empowering them to embrace their natural beauty, achieve significant growth, and build awareness and consideration for the newly launched Triple Gluta Serum.

Campaign details

Brand: Pond'sAgency: MindshareRegion: APAC

Strategy

Objective

Pond's Brand aimed to achieve significant growth in the competitive facial serum market among Thai women, targeting those who hesitated to reveal their bare faces due to insecurities. The main objectives were to swiftly build awareness and consideration for the newly launched Pond's Triple Gluta Serum and empower women to embrace their natural beauty with confidence.

Target Audience

The facial serum market in Thailand is highly competitive, with an array of beauty products available to consumers. Thai women often struggle with confidence and fear of revealing their...

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