Answear.LAB: #NoShameCoalition

Women's clothing brand Answear.Lab created the #NoShameCoalition campaign in Poland to tackle the problem of woman-shaming by the media.

How it All Started?

The issue of shaming women is particularly visible in the media, therefore, Answear.LAB has decided to encourage the media to put an end to this phenomenon.

Women are blamed, shamed, and vilified in just about every sphere of life. Patriarchal rules have dictated their way of life for thousands of years, from defining which clothes are acceptable to wear, to the extent of their bodily autonomy, and life choices. In a patriarchal society, any power or recognition that women may obtain is curated and dictated by men. The most visible, public, and influential example of the...

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