CEZ Group: From CEZ reasons

Energy company CEZ Romania changed perceptions of the sector as an employment prospect for young people with an internal and external creative approach based on the alphabet.

Campaign summary

As the first employer brand campaign of CEZ Group in Romania, "From CEZ reasons, energy comes from people" emphasizes CEZ people and their motivations to be part of the Group. For each letter of the alphabet, together with the employees themselves, we found a reason to be part of CEZ team and rewrote an entire list of motivations.

In a diverse array of creative executions, the campaign provides insights into life within the company, the characteristics of its people, the shared values, and the ability to stay ahead amidst daily challenges. The campaign narrates the brand's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands