Flyte: You're not a fish

Norwegian water safety organisation Flyte's You're Not A Fish campaign educated the public on water safety, pressured the government to enact anti-drowning policies and built brand awareness.

Description of the assignment

Many are unaware that in Norway, home to one of the longest coastlines in the world, drowning claims almost as many lives as traffic accidents. 40% of all drowning victims in Norway are seniors (60+). In stark contrast to the country's proactive zero-vision policy for road safety, there was no focused governmental plan to reduce the numbers of drowning.

Flyte, established in 2022, is an umbrella organization for all organizations involved in drowning prevention in Norway. Flyte's mission is to implement information campaigns, educational programs, and initiatives focused on drowning prevention. How could a new organization...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands