Our business challenge
Hydro, a global aluminium and renewable energy company with roots in Norway and over a century's legacy in industries from fertilizers to salmon, has pivoted under new leadership. The appointment of a new CEO in 2019 marked a transformation from a commodity-centric company to a sustainability-driven model. This shift aimed at capitalizing on emerging market trends favoring low-carbon products. Recognizing the potential to grow business through delivering greener aluminium in a market where increasingly car manufacturers, construction companies and branded goods were looking to produce greener products to command premium pricing, a critical challenge emerged. How could...