Campaign details
Brand: Mattel, UNOAgency: Weber Shandwick
As the world's number one card game, UNO® is at the top of its category. But being a brand on top can make it harder to move the needle.
Yet in 2017, UNO saw a sales increase of 66%
How? By making the world's most universally inclusive card game even more inclusive.
With The First-Ever Card Game Optimized for Colorblind Game Play, Uno Coloradd
350 million people across the globe and one in twelve men suffer from a form of color blindness. And for a game based on matching colors...