OLX Online Services/ Storia.ro: T.R.A.I.

Storia.ro, the real estate platform of OLX Group, launched T.R.A.I., an index providing comprehensive neighbourhood insights, with the aim of differentiating itself from the dominant real estate platform in Romania, Imobiliare.ro.

Why is this Campaign Worthy of an Award?

When people start searching for a new place to call home, conventional real estate listings tend to provide only technical details. Nevertheless, when exploring a new neighborhood, prospective residents frequently discover that vital information is missing. Are charming cafes in their possible future neighborhood? Let's talk about air quality – will they be breathing easily? And the big question: does the price match the promise? In answer to these rightful concerns, Storia.ro launched T.R.A.I. or Living(Trafic, Repere, Aer, Imobiliare), a pioneering real-estate index in Romania, designed to help...

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