Overview/Challenge
Pampers has been at the forefront of caring for babies and parents for over 50 years. As parenting roles change and new consumers enter the category every day, Pampers remains committed to helping parents love every change a baby brings.
With fierce and new competition in the baby care category, and elevated consumer expectations for brands, relevance has never been more important – especially in baby care where the average consumer lifecycle is only three years. Pampers needed to show how it has evolved with the changing needs of parents/babies, and how the brand values parenting today. Particularly, Pampers...