Context
Roland DG, a manufacturer of digital print machines, wanted to generate attention for its new range of commercial printers, TruVIS, and communicate the product benefits of TruVIS in an interesting way.
And in a crowded, highly competitive market, Roland was looking to stand out by attempting a difficult trick: getting businesses and consumers to talk about a B2B product launch.
Approach
Roland's TrueVIS prints the brightest, most vivid, most accurate colours - even the notoriously tricky oranges and reds.
How could we demonstrate this simple product truth in a way that would get people to pay attention?...