Overview
To start a new, less scary conversation about hearing loss and encourage people to get their hearing tested, Specsavers turned one of the most famously misheard songs into a hearing test you couldn't ignore.
Re-recording Rick Astley's Never Gonna Give You Up with the wrong lyrics people have been mishearing for years – then releasing it by 'Rick- Rolling' the world with a tease and reveal launch which blew up social and earned; delivering a 66% increase in hearing test bookings.
The Challenge
People avoid hearing tests due to stigma around hearing loss. Waiting up to 10 years to...