Ariel Matic: Share The Load
Rajat Mendhi, Manisha Sain
Campaign details
Brand: Ariel MaticBrand owner: P & G IndiaLead agency: BBDO IndiaContributing agencies: Red Ice FilmsCountry: IndiaIndustry: Cleaners & detergentsMedia: Cinema, Events & experiential, Integrated, Newspapers, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyBudget: 500k - 1 million
See all the winners of the 2016 Warc Prize for Asian StrategyExecutive summary
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