Campaign details
Brand: Durex KohinoorBrand owner: Reckitt BenckiserLead agency: Havas Worldwide India Pvt. Ltd.Contributing agencies: Interactive AvenuesCountry: IndiaIndustries: Contraceptives, family planningMedia channels: Content marketing, Online video, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
Kohinoor was known in India for its extended pleasure portfolio and, being competitively priced, had a large footprint in the country. Durex acquired it in 2015 and wanted to re-launch it in 2018. The Kohinoor portfolio comprised of flavoured condoms – which are the highest selling product variants...