Campaign details
Brand: Times of IndiaBrand owner: Bennett Coleman & Co. LtdAgency: FCB IndiaMarket: IndiaIndustries: NewspapersMedia channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Social media, Sponsorship - event, property, Websites & micrositesBudget: 500k - 1 million
Executive summary
The LGBTQ community in India had been fighting endlessly for its rights. On 6 September 2018, when the Supreme Court decriminalised homosexuality, it was a historic moment for the community.
But the battle didn't end there. While homosexuality was legitimised in the courtroom, it wasn't legitimised socially, and...